legobricks

LEGO 42095 Technic Remote-Controlled Stunt Racer Toy, 2 in 1 Race Car Model with Power Functions Motor Building Set, Racing Vehicles Collection

RRP PRICE: £69.99SALE PRICE: £54.99YOU SAVE: £15.00 Features a high-speed, fully motorized, remote-controlled toy vehicle with tracks and large rear sprockets for amazing acceleration This 2-in-1 remote-controlled tracked vehicle rebuilds into a remote-controlled toy...

Rebuilding a brand: Learnings from LEGO

Imagine a company that sells 600,000 items a day, is used for five billion hours a year, and was named toy of the century. Twice. Now imagine this same company crumbling five times — three times literally (all due to fires), twice figuratively — and ha…