Best Apple deals and sales for August 2022
Apple played a leading role in the computer revolution, bringing PCs into millions of homes and offices in the '80s and '90s. In the decades following that, the brand ventured on to conquer and carve out entirely new niches in the tech world. From smartphones and tablets -- two devices that Apple essentially put on the map -- to smart wearables and wireless headphones, Apple's lineup has something for everyone, but these gadgets come with steep price tags.
If you're on a budget, though, then rest assured that there are always Apple deals floating around, and we've rounded up the top picks right here. Read on to see the week's best Apple deals on everything from MacBooks to smartwatches and more:
Best Apple deals
- Apple AirPods Pro -- £180, was £249
- -- £299, was £399
- -- £400, was £500
- -- £459, was £549
- -- £900, was £1,000
- -- £999, was £1,099
- -- £1,149, was £1,299
Apple AirPods Pro -- £180, was £249
- Great sound quality
- Comfortable in the ear
- Efficient noise cancellation
- Wireless charging case
Apple made a lot of waves when the company started removing the 3.5mm wired headphone jack from its devices, but more than made up for it by releasing the AirPods -- and kicking off the true wireless earbud revolution in the process. Since then, the AirPods have had a few updates, and the AirPods Pro are easily the best wireless earbuds Apple has released yet.
They're one of the company's most popular products for a reason, and if you're an Apple fan (meaning you probably use an iPhone and/or an iPad), they're the earbuds for you. They've also been out for a couple of years, so deals on these popular earbuds always abound. If you're on the fence between these and the standard AirPods (which were most recently refreshed with the third-gen AirPods in 2021), our recommendation is to go with the AirPods Pro if they're within your budget.
The sound quality is fantastic, the noise cancellation works well, and they're comfortable in the ear. The AirPods Pro also come standard with a wireless charging case, which is something we want to see at this price point. But with this hot Apple deal knocking these true wireless earbuds down to less than £200 (which is actually the MSRP for the standard AirPods with wireless charging case), you can get some serious upgrades without paying nearly as much as you normally would.
Apple Watch Series 7 (GPS, 41mm) -- £299, was £399Andy Boxall/Digital Trends
- The best smartwatch on the market
- Large, always-on screen with slim bezels
- Great suite of health-tracking features
- Intuitive software interface
Smartwatches never became the next smartphones, but the Apple Watch is the one smartwatch that has managed to buck the trend and enjoy widespread popularity -- in fact, it's made Apple one of the largest watchmakers in the world.
Apple updated its WatchOS-powered smart wearable last year, releasing the excellent-but-pricey new Apple Watch Series 7. The Apple Watch Series 7 refined everything we loved about previous models, bringing the design to near perfection with great software, a vibrant always-on display, and an excellent set of health- and fitness-tracking features. The Series 7 sports a larger display than previous models, but doesn't sit too large on the wrist as most of that screen increase comes from a sleeker case with slimmed-down bezels.
That case is also noticeably more rugged than before. That's useful since the Apple Watch Series 7 makes for a fantastic fitness tracker that you can take with you on your workouts, outdoor adventures, and virtually anywhere else. The WatchOS software is intuitive and enjoyable to use, with a helpful notification system that works well when synced with other devices.
If you use and iPhone and/or and iPad, the Apple Watch Series 7 is the smartwatch to get, and it's still a fantastic and full-featured wearable even if you don't own any other Apple products. It's not cheap, but ongoing Apple deals allow you to score one at a modest discount.
Apple iPad Mini (2021) -- £400, was £500
- Great compact size for portability
- 8.3-inch display is still large enough for most tasks
- A15 Bionic chip is a great performer
- Impressive speakers
Apple released a new iPad Mini in 2021, and aside from incremental hardware changes, the updated model isn't really reinventing the wheel. That's fine with us given how good these little tablets are and the value they provide, and there's never really a bad time to score the new 8.3-inch iPad at a discount if you're looking to get your mitts on this compact powerhouse as iPads go on sale fairly regularly.
When this new iPad Mini 2021 model hit the market last year, our review team raved about its solid hardware performance (it packs the new A15 Bionic chip), great overall design, and solid build quality. It's display got a slight size upgrade (to 8.3 inches from 7.9 inches on the last-gen model), and the new Mini hits a nice sweet spot between utility and portability. It's big enough for most tasks you'd do on a tablet minus things like creative work, but it's small and light enough to carry around all day and forget it's in your bag.
The 2021 iPad Mini is an even easier sell given how affordable it is relative to other much pricier Apple devices like the iPad Pro line. It's the one to get if you want something larger than a smartphone but not as large as the standard 10.2-inch iPad (not to mention the plus-sized iPad Pro models), and these Apple deals make now a great time to buy.
Apple AirPods Max -- £459, was £549Riley Young/Digital Trends
- Superb construction
- Great sound quality
- Industry-leading active noise cancellation
- Transparency mode is fantastic
Want the over-ear headphone experience with the quality you expect from Apple? It's right here.
The AirPods Max launched in December of 2020 and took the audio world by storm. The headphones are very comfortable, if a bit heavy, with soft mesh on the cups and the overhead strap. They are a marvel to look at.
Everything from the sleek metal ear cups to the oversized volume and noise cancellation knob show that Apple knows how to make a beautiful product, and one that arguably even exceeds the brand's already-high design standards. But the visuals aren't all you should care about. The noise cancellation is top notch, and the transparency mode really makes it sound like you've taken the headphones off completely.
With transparency mode, the headphones let sound in so that you can hear and interact with the world around you (such as when someone is speaking to you, or you want to be aware of your surroundings). This allows you to toggle between total immersion and full situational awareness with the press of a button. AirPods Max pair perfectly with other Apple devices, such as MacBooks, iPhones, and Apple Watches as well.
If you already have a suite of Apple products and earbuds like the AirPods aren't giving you the immersion you want, then you can't pass up the AirPods Max. They're pricey to be sure, but ongoing Apple deals can reduce that sticker shock a bit by giving you a nice discount right now.
Apple MacBook Air M1 -- £900, was £1,000Mark Coppock/Digital Trends
- The cheapest entry point into the MacBook world
- M1 CPU delivers superb performance
- Super-quiet, fanless design
- Compact yet utilitarian 13-inch size
With modern laptops getting slimmer and slimmer, the MacBook Air is almost redundant now, but it still does its thing very well. That should come as no shock considering that Apple wrote the book on super-slim laptops with the MacBook Air, and its late 2020 model makes for a fantastic featherweight work machine now that it comes loaded with Apple's superb M1 CPU.
On the MacBook Air M1, that fantastic processor is paired with 8GB of RAM (perfectly respectable hardware for work, browsing, and streaming) along with a 128GB solid-state drive. The M1 CPU delivers more than snappy performance, though -- it's so thermally efficient that it doesn't even require any cooling fans. That's right: The MacBook Air M1 has a completely fanless design.
That means it's whisper-quiet throughout the day while remaining nice and cool. The M1 chip is also energy-efficient, giving the MacBook Air fantastic all-day battery life. The excellent keyboard and touchpad are comfortable enough for a full day's work as well.
One thing we didn't like about the Intel Core MacBook Air was its launch price, but the addition of that M1 CPU make it much more attractive and it's still the cheapest entry point into the MacBook ecosystem -- especially with these Apple deals knocking a bit off the usual £1,000 price tag.
Apple 12.9-inch iPad Pro (2021, M1 CPU) -- £999, was £1,099
- The best tablet money can buy
- Big and beautiful 12.9-inch display
- Can replace your laptop when paired with a keyboard case
- Computer-like performance with the M1 CPU
The Mac computers weren't the only devices to get the M1 upgrade: In May of 2021, Apple brought its chipset to the iPad Pro tablets as well. The Pro has always been the most powerful tablet in the iPad lineup (and one you can easily use as a 2-in-1 laptop when paired with a good keyboard case), but the M1 CPU really takes things up a notch. As with the previous fourth-gen model, the fifth-gen iPad Pro comes with one of two display sizes -- 11 inches and 12.9-inches -- with the 12.9-inch Liquid Retina display boasting mini-LED technology.
Along with the M1 CPU, the 2021 iPad Pro got 5G connectivity, a memory boost (8GB to 16GB from 6GB), and Thunderbolt 3 and USB 4 connectivity. This model comes with 128GB of storage as well. Pair it with a keyboard case, such as Apple's own Smart Keyboard Folio or Magic Keyboard, and you've pretty much got a full-featured 13-inch 2-in-1 laptop for not that much more than what you'd normally pay for a MacBook Air.
It's really Apple's "do it all" tablet. The new 12.9-inch model saw a £100 MSRP increase to £1,100, likely due to the introduction of the M1 CPU and the enhanced Liquid Retina display. As the top tablet in the stable, the fifth-gen iPad Pro is naturally the most expensive, but this is also where you'll find some of the juiciest Apple deals when they're available.
If you're after the ultimate iPadOS experience, this is it.
Apple MacBook Pro M2 (13-Inch) -- £1,149, was £1,299
- Fantastic performance thanks to Apple's M2 CPU
- Gorgeous 1600p Retina display
- Keyboard and touchpad are comfortable and precise
- Generous all-day battery life
Every MacOS lover knows that if you want the best Apple laptop out there, it's gotta have "Pro" in the name. The new 2022 MacBook Pro was released recently, and got another horsepower upgrade with the proprietary Apple M2 CPU. That adds a lot of capability to an already-great laptop, with the new chipset complementing the MacBook Pro's rugged build quality, stunning 13-inch 1600p Retina screen, and excellent keyboard and touchpad.
Unlike the recent MacBook Air, this 13-inch MacBook Pro isn't completely fanless -- because of its increased hardware performance (the M2 processor outpaced the M1 by about 10-18% in our benchmark tests, with the GPU performance gap being even larger), it seems Apple decided to keep some extra cooling capabilities. The trade-off is that the M2 does run a bit hotter. In our M1 tests, we rarely if ever heard the fans spin up, and found the 2020 MacBook Pro to be extremely quiet and cool running throughout the day.
By contrast, the heat was a bit more noticeable and the fans more active on the newer 2022 M2 MacBook Pro. And since this is a MacBook Pro, you do get the (in)famous Touch Bar, which some people love and others can live without. In either case, it's not bad to have and doesn't get in the way of things.
More good news is that next to the larger (and more pricey) MacBook Pro 14-inch and 16-inch releases, the 13-inch MacBook Pro M2 is not even the most expensive member of the family, and Apple deals let you score one with 8GB of RAM and a 256GB SSD at a nice discount right now.
When are the best Apple deals?
Apple keeps retailers on a pretty short leash when it comes to discounts on its products, which is to say that Apple deals are sometimes scarce. That's a sad fact that Apple fans are already all too aware of. That said, certain items such as AirPods and Apple Watches do go on sale pretty regularly throughout the year.
Deals on other devices can be fleeting, however, particularly for pricier Apple products like iPhones and MacBooks. Apple is also more shy than other brands about participating in big seasonal sales like Prime Day and Black Friday. You generally won't see big sales happening on the online Apple Store like you do with Best Buy and Amazon or brand outlets like Dell and HP.
Nonetheless, these large annual blowouts are still a good time to look for deep discounts, as they do pop up on the most in-demand items. You'll mostly find them at the bigger online retail outlets (Best Buy, Amazon, Walmart, Target, etc.). Inventory is often limited during these events, though, so you'll want to be ready and quick on the trigger.
Arguably the absolute best time to look for Apple deals is immediately after the company releases new devices. Apple typically rolls out products in the spring and fall, and these present some fantastic opportunities to find deep discounts on last-gen models. This is especially true of the pricey devices like flagship iPhones, iPads, and MacBooks, which don't regularly go on sale as often as stuff like AirPods and Apple Watches.
Very often, last year's model will get an immediate £100 price cut across the board when a new one drops.
That's a great way to save a bundle of cash if you're not fussy about having the latest and greatest gadget (which will likely be succeeded by a new one within a year or two anyway).